Birdseye is a mobile app for the iPhone and Android that puts a new social twist on the concept of SKU placement auditing. Coupled with our management and tracking software, the general public can now be mobilized using their smartphone’s location capability and built-in camera to perform simple SKU inspections. Once signed in, users complete inspection tasks and earn a unit of virtual currency that can be converted to real money. Take a photo of a vending machine and transmit. The user location is recorded; the product placement information is collected and the data analysis can reveal important information on sales, compliance, competition, demographics and more. The data gathering not only shows what is in the machine—but also what is not. Birdseye creates the opportunity for wide-scale program checks and data gathering at a very affordable cost.